The iPhone X maintained the prodigious title of the world’s most popular smartphone for the second consecutive quarter, with an estimated shipment of around 16 million units in the first quarter of 2018, according to the research firm Strategy Analytics.
“For the second quarter running, the iPhone X remains the world’s most popular smartphone model overall, due to a blend of good design, sophisticated camera, extensive apps, and widespread retail presence for the device,” – Juha Winter, analyst at Strategy Analytics
Despite the growing apprehension that the iPhone X has been a catastrophic failure for Apple, and the concern about a declining smartphone market, the iPhone X has dominated the Smarthphone market, with 16 million units shipped in the last three months alone.
As for Apple itself, it has accounted for the top four best-selling smartphones in the same period, with the iPhone 8 and 8 Plus taking 2nd and 3rd place respectively, totalling an estimated 1.5 and 8.3 million shipments, closely followed by the resilient iPhone 7 which managed to amass a further 5.6 million shipments. In total, Apple endded selling around 52.2 million iPhones in the last quarter, re-asserting its authority over other less successful companies, and the average sellin price of an iPhone also drastically increased by $73 to approximately $728, a testimony to the more expensive iPhone X’s relative success.
While the iPhone X may not have achieved what was initially hoped of it, it has certainly quelled most doubts in Apple’s condition, and contributed to the record breaking revenue attained in the first 2018 quarter.